The BVI is a tool that helps you assess the strength of
your brand, through the lens of your consumers. To do
this, we look at 6 key parameters: product-market fit,
value, impact, emotions, salience and advocacy.
Make the extra effort to understand the real needs and pain-points of their consumers.
It's no longer about how you see your brand. What is important now is how your consumers see you.
Brands should always know the emotion held to their name, in the hearts of consumers.
Build to last by creating impact for your consumers in the moments that matter.
