Stay in-tune with your customers by asking them the 5 value questions.
The Brand Value Index (BVI) is a tool designed for companies to assess brand strength from the lens of their customers. It is measured by asking 5 simple questions that allow brands track; brand value, trust, impact, emotions and advocacy. To calculate BVI, kick off by asking the 5 key assessment questions:
Your Brand Value Index is the aggregate score between 0 and 100, gotten as customers complete the survey. Your score determines your brand archetype . whether you’re a market runt, market-fitter, value creator, impact creator or soul brand.
Market runt’s are brands whose presence and impact can’t be felt They only exist, but aren’t living out their full potential as a brand.
Market fitter’s are brands that meet a need and nothing more. Their customers use them as a force of habit, not particularly because they like them.
These are brands who consistently listen to their customers and evolve with them, to provide products and services they need.
Impact creators go over and beyond their value proposition by exceeding their customers expectations in the moments that matter.
Soul brands are companions. They have become second nature to their customers and have achieved brand salience.
